The 1990s
After the excess of the ’80s, the 1990s swung toward minimalism and grunge. Sterling silver came back in a big way, prized for its clean, cool look and its price, and Elsa Peretti’s simple designs for Tiffany felt right at home. Delicate pendants and Y-necklaces took the place of many big statement pieces.
Chokers were everywhere, from black velvet ribbons to the stretchy plastic “tattoo” choker. In 1997, Tiffany reworked its 1969 “Please Return to Tiffany” key ring into a heart tag, and it quickly became a classic.
From our collection
An Avon Pearlesque bracelet from about 1995, and a modern take on the ’90s choker.

